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Mobile APP Design, User Research, UIUX, Brand Design
The Challenge:
UVCeed’s disinfectant device required a user-friendly experience to successfully reach a broad audience. However, the initial onboarding process presented challenges, with users experiencing confusion navigating the setup and usage instructions. Additionally, the branding and packaging lacked alignment with the product's sustainability values, which was essential for building trust and appeal, especially among young adults seeking eco-friendly solutions.
The Solution:
A redesigned onboarding experience with a refined UI aligned to the current tech market aesthetic, along with 2D animations, reduced device and app setup time by 40%. Updated packaging and a youth-focused digital strategy strengthened brand trust.
Award:
Mom's Choice Award
2023 Pandemic Tech News - Innovation Award
Team
Will Jiang
Joy Roach
Xing Yang
Timeline
4 Months
(Jan to May, 2024)
My Roles
User research
Graphic design
Package design
UI design
Client
UVCeed
Enhanced Product Appeal
The redesigned packaging improved UVCeed’s product appeal, creating a modern and cohesive look that resonates with users and reinforces the brand’s values.
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Refined App Interface
The refined UI aligns seamlessly with the updated packaging and current tech trends, ensuring a unified visual identity that strengthens UVCeed’s presence in the market.
Streamlined User Onboarding
With the addition of 2D animations, UVCeed’s onboarding process now guides users intuitively through setup, reducing onboarding time by 40% and enhancing the overall user experience.
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