Hi, I'm Will Jiang

5+ years of experience across digital content, media production, and leading creative initiatives ↗

Experience supporting education platforms ↗ and mission-driven organizations from launch to growth

Branding and marketing experience working with real estate, venture capital, and nonprofit organizations ↗

BID ’22 in Industrial and Interaction Design at Syracuse University

MFA ’24 in Design for Social Innovation at School of Visual Arts

design approaches

connect tech with feeling

craft strategies

That

uncover clarity in complex dynamics

craft meaningful experiences

drive impact through innovation

NuskUwU

How I used creative branding and operations to help a niche clothing brand scale and stand out in a competitive market

E-Commerce Operations
Shopify
Branding
Content Strategy
Design System
SEO

GoTip

To tip or not to tip? I redesigned the tipping experience to boost customer satisfaction, speed checkout, and offer a win-win solution

B2C Mobile
UI/UX
Prototyping
User Research
Payment Solution

UVCeed

Discover how a user testing initiative I led improved UVCeed's product onboarding experience and strengthened brand trust

Motion Design
User Interface
Usability Testing
Service Design
Package Design

Deschool.app

How an educational SaaS startup I led as UI/UX project manager used NFTs for blockchain course verification to build a decentralized talent hub

B2C SaaS
Web3
UI/UX
Prototyping
Design System
UI Style Guide

Apis Parcel

Explore how I enhanced customer interaction in an AI-driven delivery system by designing streamlined UI interfaces and interactive systems to automate package handling

UI/UX
Prototyping
Branding
Motion Design

I'm based in
Bethesda, MD

Contact

willj.penglin@gmail.com
(617) 893 2489